Buy The Bunny!

PHILADELPHIA—The Leaping Bunny Program, administered by the Coalition for Consumer Information on Cosmetics (CCIC), is pleased to announce the success of its independent audit process in ensuring that the Leaping Bunny Logo remains the most meaningful cruelty-free label available. The Leaping Bunny Program sets itself apart from other cruelty-free lists by reviewing companies’ adherence to a strict no animal testing standard and removing those companies that no longer comply. Since 1996, Leaping Bunny has provided compassionate consumers with an internationally recognized logo and a cruelty-free list they can truly trust, featuring over 300 cosmetic, personal care, and household companies that have eliminated animal testing from their ingredients, formulations, and finished products.

In a recent review of 16 companies that were subject to independent compliance audits, 14 successfully completed the audit proving their commitment to manufacturing products with compassion. Leaping Bunny commends Allen’s Naturally, Aubrey Organics, Earth Friendly Products, The Good Home Company, The Hain Celestial Group, Hoke2, Jess’ Bee Natural, Kirk’s Natural, Max Green Alchemy, Organix South, Suki, Urban Decay, Well in Hand, and W.S. Badger Company. Regrettably, two companies, Juice Beauty and V’TAE, refused to open their animal testing policies up to scrutiny and denied the audit. Because Leaping Bunny cannot verify their claims, these companies have been removed from its Compassionate Shopping Guide.

“The companies that passed the audit demonstrated their commitment to cruelty-free products and consumers will reward that commitment,” said Sue Leary, Chair of CCIC. “Although we are sorry to remove some companies from the list for noncompliance, we are proud to demonstrate the integrity of our program.” Leary added, “We take seriously our job to provide a meaningful service to caring consumers.”

Companies certified through the Leaping Bunny Program pledge to eliminate animal testing from all stages of product development. The company’s ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits for verification, and pledge commitments are renewed on an annual basis.


About fuckhls

Animal Liberation now! BRING DOWN HLS!
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3 Responses to Buy The Bunny!

  1. Marcela says:

    This is great news. But why doesn’t the Body Shop make the list they claim to be cruelty-free (no animal testing) according to Maybe it’s because L’oreal owns them and they still test (grrr). also mentions Avon and Revlon which would be good to know about since they’re so mainstream. I’m confused.

    • fuckhls says:

      You’re totally right!

      It comes down to who owns who. Your best bet is to look for the bunny, that’s what I do!

      • Marcela says:

        Check this out, apparently Revlon and Clinique are not members because they haven’t opened animal testing policy up to the leaping bunny org:

        i hope these campaigns work, since realistically Revlon and Clinique’s market share are much bigger than these little companies have, so the impact would be much greater since most people will still choose between big brands that are widely available.

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